Advisers to the Ultra-Rich Try to Treat Art as Just Another Asset
The issue of collecting for investment deserves discussion. I am weary when the conversation veers away from art and what art does and can do, to focus solely on financial return. Of course, a collector should acquire with an understanding of value in the market, like they would with most other significant investments.
In my work, I help build art collections that are significant to the people who own them. I want them to hang the work on their walls (and place it on the floor and see it in action) and to love what they see, and enjoy what the artworks do for them and for others. The META in META ARTE stands for context: people and places (not vaults); which is where art exists.